See who I've helped
4X increase in impressions sold.
7X increase in direct media sales.
2X increase in media sales on O&O and TVE.
Launched STB VOD programmatic.
3X programmatic CTV media growth.
2X faster supply onboarding.
See where I've been
Led cross-functional agile product team.
Technical lead for premium distributor publishers.
Directed media strategy and retainer scoping.
Hive House Digital
Managed media budgets for dozens of clients.
See what they’re saying
SVP Business Development — Madhive
I had the pleasure of working with John during my early days at Madhive, and I greatly appreciated his extensive technical expertise in the video adtech industry.
Strategic Relationship Manager — FreeWheel
Our clients trusted in John. His extensive knowledge and sophisticated touch was all he needed to develop the strong and lasting relationships he nurtured while pushing them to ever greater heights.
Head of Digital Video Advertising — Verizon
I was impressed with John's methods for understanding our issues thoroughly and his ability to explain complex solutions in simple terms. And, of course, his live diagramming skills!
See what I prioritize
I focus on issues or bottlenecks users experience multiple times a day.
I solve problems that are costing users a lot of money.
High priority needs
I create products that users are desperate for.
See what I use
For better or worse, I always have at least one tab open to Jira.
I've used Grafana at an enterprise level, and at home to track my ConEd smart meter.
Easy data visualization for BigQuery and dozens of external data sources.
The cause of, and solution to, a quarter of my "oh crap" moments.
Rapid scripting and fast processing times with libraries written in C (like NumPy).
BigQuery's my favorite SQL client. If you use BQ and want to work together HMU.
See what I know
More than just “data-driven”, we need to be "data-justified". I pick apart what specific metrics tell us and what they don't.
From user interviews to full design sprints, nothing propels a team like informed strategy.
Agile and scrum
Mastering scrum ceremonies allows me to predictably deliver value and safely drop unnecessary processes.
I dream big and implement fast. Being a part of big bets is exciting, let’s turn that excitement into quick value.
I get the team excited about collabing with me — High-level stakeholders and low-level experts alike.
I balance exciting product strategy with objective data by using tools like RICE and design sprints.